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Paris has a reputation for being super chic, but trust me, you won't see many Parisians walking around looking like they just stepped off a runway. But between the designer boutiques and luxurious department stores, where is affordable shopping in Paris even possible?

Living in France for the past four years, I’ve slowly come to know the most popular French clothing brands. Mid-range designers like Sandro and Maje have since become a mainstay in my closet, but there are many budget-friendly French labels that I also regularly shop at.

While most big brands have become readily available online, I’m sharing some unique labels that you can’t find as easily outside of France.

From trendy clothing stores to vintage shops, here's your guide to finding the best affordable shopping in Paris! While I understand that 'affordable' means different things to different people, I'm referring to prices that are similar to those found at popular American brands such as Madewell, J.Crew and Abercrombie.

Beyond revealing the city's best budget-friendly French labels, I’m also giving you the best shopping spots, perfect for browsing and indulging in some Parisian retail therapy.

In this Article

Where to Shop in Paris on a Budget
Affordable French Fashion Brands
Affordable Luxury French Fashion Brands
Paris Outlets
Thrift Stores
Flea Markets
Summer and Winter Sales
French Pharmacy

Where to Shop in Paris on a Budget

Le Marais

Paris is divided into arrondissements (districts), each with its own unique character. Nestled in the 3rd and 4th arrondissements, Le Marais is a trendy area known for its independent boutiques and vintage stores. Here, you can find one-of-a-kind pieces and score great deals, especially during sale season!

Rue de Rivoli

From the Marais district to the Concorde, this bustling street running alongside the Louvre Museum offers a mix of international chains like H&M and Zara alongside affordable French brands like Bocage and Parfois. You’ll find something for every taste—a one-stop shop for Parisian style on a budget.

Department Stores

Department stores in Paris aren't just for luxury brands. BHV Marais (Hôtel de Ville) in the 4th arrondissement offers a fantastic selection of mid-range fashion, beauty products, and homeware, all under one roof. Similarly, Galeries Lafayette Haussmann (9th arrondissement) has a dedicated section for more affordable brands like Kookai, Caroll, Cyrillus, and Morgan alongside its designer offerings.

Affordable French Fashion Brands

1. Sézane

Sézane is the French brand guaranteed to elevate your wardrobe with its romantic and bohemian aesthetic. Known for its feminine dresses, colorful blouses, and effortlessly chic knitwear, Sézane also delivers an impressive lineup of swimwear and accessories, all at accessible prices.

For even better deals, don’t miss the sale season! I'm excited to be in Paris at the end of June to visit Sézane for some sale shopping. Currently, on my wishlist is the simple yet chic Nick Short.

2. Monoprix

Monoprix is a popular French retail chain known for its diverse selection of products, from groceries and homeware to beauty and, of course, fashion. It’s truly the Target of France!

Among their women’s clothing line, you can find a mix of trendy and timeless pieces at reasonable prices including comfortable tees, crisp button-down shirts and printed dresses. It's the perfect place to stock up on essentials—one of my favorite spots for basic t-shirts for summer.

With locations all over Paris, Monoprix is also easily accessible.

3. Caroll

Caroll is a French fashion brand that blends Parisian chic with affordability, offering stylish pieces that won't break the bank. Think tailored trousers, feminine blouses, and flattering outerwear, all crafted with high-quality materials. Caroll's collections are perfect for curating a versatile wardrobe that's both casual and smart for everyday wear.

You'll find several Caroll stores across Paris, including on the popular shopping street, Rue de Rivoli.

4. Petite Mendigote

If you’re obsessed with French girl style, then look no further than Petite Mendigote. Charming, feminine and bohemian, their clothing and accessories perfectly capture the essence of effortless Parisian style. It’s very similar to another beloved French brand, Sézane!

The brand is ideal for building your summer wardrobe—I'm especially a fan of their boho blouses and basket bags, like the adorable Sunday Basket. You can shop their collection at one of six locations across Paris.

5. Comptoir des Cotonniers

Comptoir des Cotonniers is synonymous with classic French style, offering stylish everyday wear that is both affordable and timeless. They became popular with their advertising campaigns featuring real-life mother-daughter duos.

With high-quality materials, simple silhouettes, and neutral colors, their pieces are made to last. Think trench coats, striped tees and reliable denim—perfect for building a foundation of effortlessly chic staples you'll turn to season after season.

They even recently collaborated with Uniqlo on this gorgeous spring-summer capsule!

6. Libertie

Another affordable French fashion brand that’s giving major Sézane vibes is Libertie. They have an excellent collection of feminine and bohemian pieces. And the value is incredible. This romantic bow blouse is only €32 and reminds me of Ganni's popular peplum tie blouse. It’s the perfect place to fill out your summer wardrobe without spending a fortune.

I recently discovered they have a boutique in Strasbourg, and I plan to do some shopping there this season!

7. Maison Stella & Suzie

Based in Toulouse, Maison Stella & Suzie brings a fresh perspective to affordable French fashion, blending romantic styles with a modern twist. Their collection includes everything from breezy separates to printed dresses and playful swimwear, perfect for achieving bohemian Parisian style on a budget.

With six locations across France and Belgium, including one in Paris at Printemps Haussmann, Maison Stella & Suzie is a must-shop label for all stylish and savvy shoppers visiting the City of Light.

8. Galeries Lafayette

Galeries Lafayette, while primarily known as a high-end department store, also offers a range of affordable clothing brands within its expansive selection, including their own in-house line. It’s one of my go-to’s for high-quality basics at amazing prices— especially their cashmere sweaters (which get even better during sales!)

While you're browsing the store, keep an eye out for the other budget-friendly brands I mentioned above!

9. Agatha

Agatha is a French jewelry brand that offers stylish, affordable accessories. Known for its chic and playful designs, Agatha's collections feature a wide range of pieces from delicate necklaces to statement earrings that won’t break the bank. I’m personally eyeing this gold shell choker that is incredibly on-trend for summer!

10. Balaboosté

If you’re in search of something bolder, don’t miss out on Balaboosté, an affordable jewelry brand known for its statement earrings and eye-catching accessories. This brand isn't just a Parisian favorite, you can find them in over 400 stores worldwide. Luckily, Paris has plenty of locations, including Galeries Lafayette and Monoprix, making it easy to find some playful pieces to take home from your Paris travels.

Affordable Luxury French Fashion Brands

1. A.P.C.

A.P.C. (Atelier de Production et de Création) embodies classic Parisian style with its minimalist design, clean lines, and emphasis on high-quality materials. The brand is renowned for its elegant leather bags, impeccably tailored jeans, and timeless trench coats. A.P.C. provides essential wardrobe staples, with pieces designed to last for years.

For past-season items and discounted finds, consider visiting the A.P.C. Surplus store in the Marais district.

Shop A.P.C.

2. Polène

Established in 2016, Polène is a Parisian handbag brand that offers timeless and elegant designs made from high-quality leather. Known for their minimalist aesthetic and functionality, Polène bags are perfect for everyday. The brand provides a luxurious yet affordable option, with prices ranging from €250 to €500—an exceptional value compared to other luxury leather brands.

Be sure to visit their flagship store on Rue de Richelieu.

3. Longchamp

Longchamp is a household name for its iconic Le Pliage Tote Bag. Founded in 1948, the brand has expanded to offer a wide range of handbags, luggage, and accessories. While the Le Pliage remains a bestseller, Longchamp delivers a wide range of stylish pieces for everyday.

Their bags are crafted from high-quality materials and come in a variety of colors and styles. Recently, I've had my eye on the Roseau Bag. Many of my French friends love this brand, especially for their luggage. A classic travel bag makes an excellent Parisian souvenir.

Longchamp is a top choice for accessible luxury, and one of my favorite French brands!

Shop Longchamp

4. ba&sh

Born in 2003, ba&sh—a contraction of the first names of its founders, Barbara Boccara & Sharon Krief—is a French fashion brand known for its bohemian-inspired, feminine pieces. Their collections feature flowing silhouettes, floral prints, and delicate details. If you're seeking a touch of Parisian romance in your wardrobe, ba&sh is the perfect choice.

Among their most iconic pieces are the Gaspard Cardigan in various colors, suede shoes and accessories like the Teddy Bag. I personally adore their boho blouses and flowy dresses for the summer months.

You'll find several ba&sh boutiques throughout the city.

Shop ba&sh

5. Bobbies

Bobbies is a Parisian brand specializing in shoes and leather goods. Founded in 2010, the brand designs its products in Paris and crafts them in Portugal using sustainably sourced leather. From elegant heels to smart loafers, Bobbies are known for their exceptional comfort and quality, making their shoes a worthwhile investment. I recently purchased these gorgeous slingback pumps!

Bobbies shoes generally range from €150 to €200, providing a luxurious alternative to fast-fashion footwear at a reasonable price.

Visit one of their four boutiques in Paris or find them at popular department stores like Galeries Lafayette and BHV.

6. Maje

Maje injects a touch of Parisian style into your wardrobe with its playful and feminine aesthetic. Perfect for those seeking pieces with personality, Maje’s signature style includes all things tweed—jackets, dresses, and more—bohemian dresses as well as their iconic sac M.

It’s not the most budget-friendly option, but the brand provides a good balance between price and quality, making it a popular choice for affordable luxury shopping in Paris.

Maje has numerous boutiques throughout Paris and is available in many major department stores. Look for sales events throughout the year, particularly during the major winter and summer sales seasons for the best deals!

Shop Maje

7. Sandro

Sandro is one of my favorite French brands. Owned by the same fashion house as Maje, Sandro offers a cooler, more modern take on Parisian chic. You’ll find edgier details like tailored leather jackets, bold graphic prints, and statement blazers, alongside some classic pieces. Like Maje, Sandro is in the mid-range of affordable luxury brands.

Visit their flagship store on Rue Vieille-du-Temple or one of their many boutiques throughout Paris. Sandro is also available in numerous French department stores. Again, I highly recommend shopping during the sales for the best deals.

Sandro also has an outlet store in the Marais district worth checking out.

Shop Sandro

8. Claudie Pierlot

Established in 1984, Claudie Pierlot is known for its chic and effortless aesthetic. Their collections feature delicate details, flattering cuts, and high-quality materials, offering a sophisticated take on Parisian style. Perfect for those seeking timeless pieces with a touch of Parisian flair, Claudie Pierlot blends audacity with elegance.

It also belong to the same fashion house as Sandro and Maje. In terms of style, while Maje falls more on the feminine side and Sandro leans more masculine, Claudie Pierlot seems to strike a balance between the two. The brand also shares a similar price point and quality level with Maje and Sandro.

You can find Claudie Pierlot in numerous boutiques throughout Paris and in many department stores. Their outlet store in Le Marais is also worth a visit.

Shop Claudie Pierlot

9. Sœur

Sœur, which translates to "sister" in French, embodies a relaxed and effortless Parisian aesthetic. Founded in 2016, the brand emphasizes sustainable fabrics and timeless silhouettes with a modern twist. Expect cozy knitwear, flowy dresses, and feminine blouses. Their iconic leather bags, such as the Bellissima Bag and the Cheri Bag, are also worth shopping for. Sœur is an excellent choice for those looking for wardrobe essentials with a boho touch.

Shop Sœur

10. The Kooples

The Kooples is a French fashion brand that combines timeless elegance with a rock-and-roll edge. If you’re a fan of brands like YSL, you'll likely appreciate The Kooples for its similar aesthetic at more affordable prices. Their collections showcase edgy silhouettes, bold prints, and a mix of masculine and feminine styles. Their jackets, suits, and dresses are definitely worthwhile if you’re looking to build your wardrobe with a touch of edginess.

Shop The Kooples

11. Tara Jarmon

Tara Jarmon, founded in 1986, is known for its contemporary women’s clothing. The brand captures the essence of timeless Parisian chic with bright colors and bold prints, appealing to a sophisticated clientele in search of Parisian luxury and enduring style.

Their collection includes dresses, blouses, and jackets designed for those who appreciate timeless elegance with a hint of playfulness, making it effortless to brighten up your wardrobe.

12. Vanessa Bruno

Established in 1996, Vanessa Bruno offers a more bohemian-inspired take on affordable luxury. The brand’s collections are known for their romantic and feminine silhouettes, characterized by delicate details and flowing fabrics. Vanessa Bruno is dedicated to sustainability, utilizing natural and organic materials in their designs. Best known for their cozy knitwear, statement blouses, and whimsical dresses, Vanessa Bruno effortlessly infuses your wardrobe with Parisian charm.

Shop Vanessa Bruno

Paris Outlets

La Vallée Village

Looking for outlet shopping in Paris? You’ll definitely want to check out La Vallée Village. Located just outside Paris in Serris (a 40-minute train ride from central Paris), this luxury outlet mall boasts over 110 boutiques including luxury labels like Chloé, Loro Piana and Saint Laurent alongside more accessible brands like Maje, Sandro and The Kooples. Here, you can score discounts of up to 70% off past-season collections, making it a fantastic option if you’re a budget-conscious shopper seeking designer pieces.

Address: 3 Cr de la Garonne, 77700 Serris

A.P.C. Surplus

If you prefer to stay in the city center, head to A.P.C. Surplus, just a short 7-minute walk from the Sacré-Cœur Basilica in Montmartre. Browse a selection of discounted clothing and accessories from the French brand. A.P.C. is one of my favorite brands to shop for minimalist designs and high-quality pieces that will last for years. It’s the ideal destination to update your wardrobe with timeless essentials.

Address: 20 Rue André del Sarte, 75018 Paris

Sandro and Claudie Pierlot Outlet Shop

Sandro and Claudie Pierlot are two iconic Parisian brands known for their feminine and elegant designs. Thankfully, they both have outlet stores right next door to each in the Marais district! Here, you'll find a selection of past-season dresses, tops, skirts, and accessories at discounted prices. Think romantic florals, chic tailoring, and on-trend details—all perfect for curating your Parisian closet for less.

Address: 26 Rue de Sévigné, 75004 Paris

If you have a favorite brand you wish to shop in Paris, I recommend checking if they have any outlet stores in the city!

Thrift Stores

Thrift stores, known as friperies in France, offer a budget-friendly way to shop in Paris. You can find vintage stores and kilo shops throughout the city with both luxury labels and undiscovered gems at a fraction of the price.

As mentioned earlier, Le Marais is a popular area for affordable shopping in Paris—what makes it even better is its concentration of vintage boutiques. Not far from Le Centre Pompidou, you’ll find dozens of secondhand shops including Guerrisol and FREE'P'STAR.

Head north for even more options. Be sure to check out BIS Boutique Solidaire and The Vintage for a curated selection of pre-loved gems.

If you venture to trendier neighborhoods like Canal Saint-Martin, don’t miss out on thrift stores like Deuzio and Urban Vintage Paris for an excellent selection of vintage goods.

Be prepared to sift through racks, but the thrill of discovering a one-of-a-kind piece is truly the best part of the Parisian thrifting experience!

Flea Markets

For a truly Parisian shopping experience, head to one of the city's flea markets or “puces” (literally, fleas). Here, you can find everything from vintage clothing and antiques to unique souvenirs and collectibles, all at bargain prices. Not to miss is the Marché aux Puces de Saint-Ouen, the largest flea market in the world. With 12 different covered markets and 5 shopping streets, you could easily spend an entire day browsing second-hand finds here. Located in the north of the city in the 18th arrondissement, the market is held every Saturday, Sunday and Monday.

Summer and Winter Sales

Twice annually, France hosts major sales events - one during winter and one during summer. Across the country, retailers offer fantastic discounts on a wide range of apparel, accessories, home goods, and more. Don't miss out on this year’s summer sales, which take place from June 26th to July 23rd, 2024 and winter sales from January 8th to February 11th, 2025.

Take advantage of these periods for the best discounts on designer and high-street brands alike, but don’t wait too long. If you wait until the end of the sale season to pick up that coveted piece, there is a good chance your size will be gone. The upside of waiting is snagging items at even cheaper prices. Most brands will continue to discount items throughout les soldes.

French Pharmacy

If you’re looking to do some budget-friendly beauty shopping in Paris, the French pharmacy should definitely be on your list! You can find pharmacies across the city, but one of my favorites is Monge Pharmacy, situated in the Latin Quarter. They have an extensive array of French pharmacy brands and skincare products all at some of the best prices!

I’m happy to partner with Monge Pharmacy to offer my readers an exclusive discount when shopping in-store in Paris! This is the perfect opportunity to stock up on your French pharmacy favorites. Here’s how it works:

How the discount works:

10% off on all purchases (no minimum required, excludes already discounted items)
Additional discount on larger purchases (specific tiers are detailed in the attached PDF)
Optional 15% tax refund on purchases over €100

How to use it:

Visit Monge Pharmacy at 78 Rue Monge, 75005 Paris, near Place Monge Metro Station (Line 7, exit 1)
Show the QR code at the tax refund cashiers (near the exit of the pharmacy, not at the medicine counter)
Enjoy your discount!

You can show the QR code above, or click here to download the PDF with the QR code and all the details. Valid until 31/12/2025.

I hope this guide to affordable Parisian shopping has given you some inspiration for your next trip to the City of Light! If luxury labels are out of your budget, there are plenty of fantastic places to shop affordably. I'm personally excited to visit Sézane during my trip to Paris this summer (and crossing my fingers that they open a boutique in Strasbourg soon)!

Plan the perfect shopping trip in Paris with these recommended posts:

What are your favorite spots for affordable shopping in Paris? Let me know in the comments below.

Where to Shop in Paris on a Budget: Best Affordable Stores